Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and astounding realism to your content.

• COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.
• XR TRILUMINOS PRO - Rediscover everything you watch with billions of accurate colors and see pictures that are natural and beautiful to the human eye.
• XR OLED CONTRAST PRO – Feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture.
• GOOGLE TV – Browse 700,000+ movies and TV episodes, from across your favorite streaming services, all in one place. Including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
• BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
• WORKS WITH ALEXA – Through an Alexa enabled device, just ask Alexa to play music, launch video apps, turn up the volume, stream your smart camera, and more.
• XR MOTION CLARITY – Intelligent motion processing for fast-moving, blur-free sports and action-packed movies.

UPC: 027242921962
Model: XR55A90J