4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast. TRILUMINOS Display – Reproduces more colors than a conventional TV resulting in picture quality that...

Explore the world in creative new ways with exceptional G Master performance in a 16-35mm F2.8 wide-angle zoom. This lens delivers consistently superb resolution from corner-to-corner, no matter what zoom setting or focus distance at which you shoot. It...

The world's smallest and lightest1full-frame camera and lens kit without compromise. Featuring 24.2MP2, 4K movie3, flip-out LCD and 5-axis in-body image stabilization. World’s smallest and lightest1 full-frame camera with world's smallest and...

COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO™ - Rediscover everything...

Witness the evolution of TV technology on a precisely controlled Mini LED display, powered by the intelligent Cognitive Processor XR. Driven by XR Backlight Master Drive, thousands of tiny, high-density Mini LEDs in precisely controlled zones create...

DescriptionSony Alpha 7C – small and light Full Frame Compact Mirrorless Interchangeable Lens Camera with 24.2MP backside illuminated sensor, 4K video, side flip-out LCD and FE 28-60mm F4-5.6 lens. Together with the new FE 28-60mm F4-5.6 compact...

Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and...