Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and...

Sonys latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sonys best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality.MASTER Series TVs are meticulously engineered for...

COGNITIVE PROCESSOR XR Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO - Rediscover everything you watch with...

Transform your movie-watching experience with this 65-inch Sony 4K smart TV. Picture Processor X1 Ultimate Analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Pixel Contrast Booster Millions of individual...

Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO.See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.Enhanced brightness, incredible contrast with Full Array LED and X-tended...

Sony X85J 65 Inch TV: 4K Ultra HD LED Smart Google TV with Native 120HZ Refresh Rate, Dolby Vision HDR, and Alexa Compatibility KD65X85J- 2021 Model 4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full...

Sony X950H 65 Inch TV: 4K Ultra HD Smart LED TV with HDR and Alexa Compatibility - 2020 Model NOTE: The X950H is labeled as X95H on the packaging. Sony uses this shorthand version of model numbers for global package design to increase efficiency PICTURE...

4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast. MOTIONFLOW XR WITH NATIVE 120HZ REFRESH RATE– On-screen motion stays smooth and clear, allowing fast...

Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver...

Sony X80J 65 Inch TV: 4K Ultra HD LED Smart Google TV with Dolby Vision HDR and Alexa Compatibility KD65X80J- 2021 Model 4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed...

Unlock the world of ultimate colors and contrast with the X950G 4K HDR TV from Sony. Full Array Local Dimming & Boosting for more exact dynamic contrast Everything is upscaled to get close to 4K HDR with the Picture Processor X1 Ultimate and 4K...

2160p (4K) resolution with HDRAndroid TVX-Motion Clarity Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO. See exactly what the creator intended with the advanced color and gradation of TRILUMINOS Display. Enhanced brightness,...

COGNITIVE PROCESSOR XR Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO - Rediscover everything you watch with...

4K PROCESSOR X1: See incredible 4K pictures, rich with real-world detail and texture, powered by our 4K Processor X1. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K database Triluminos Display:...

Sony X80J 55 Inch TV: 4K Ultra HD LED Smart Google TV with Dolby Vision HDR and Alexa Compatibility KD55X80J- 2021 Model 4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed...