Experience breathtaking 4K HDR clarity and brightness in every living space. With a dynamic contrast ratio of 200, 000: 1 and advanced Iris every scene springs to life with finer detail, realism, and deep blacks. Picture position memories lets you...

Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and...

COGNITIVE PROCESSOR XR Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO - Rediscover everything you watch with...

COGNITIVE PROCESSOR XR Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO - Rediscover everything you watch with...

Everything you watch looks like near-4K HDR with the powerful Picture Processor X1 UltimateSee exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.Enhanced brightness, incredible contrast with Full Array...

Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDR images in everything you watch. Everything you watch looks like near-4K HDR with the powerful Picture...

4K HDR Processor X1 and 4K X-Reality PRO See glorious 4K pictures, rich with real-world detail and texture, powered by the 4K HDR Processor X1. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X-Reality PRO using a unique 4K...

COGNITIVE PROCESSOR XR™ – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with deep blacks, high peak brightness, and natural colors.XR TRILUMINOS PRO™ - Rediscover everything...

4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast. TRILUMINOS Display – Reproduces more colors than a conventional TV resulting in picture quality that...

Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and...

Transform your movie-watching experience with this 65-inch Sony 4K smart TV. Picture Processor X1 Ultimate Analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Pixel Contrast Booster Millions of individual...

Sonys latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sonys best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality.MASTER Series TVs are meticulously engineered for...

4K HDR PROCESSOR X1 – Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast. MOTIONFLOW XR WITH NATIVE 120HZ REFRESH RATE– On-screen motion stays smooth and clear, allowing fast...

Specifications Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO. See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display. Enhanced brightness, incredible contrast with Full Array LED...

Picture Processor X1 Ultimate Analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Pixel Contrast Booster Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant...